Bo Jackson enjoys going to the supermarket much more these days.
Back when he was a two-sport pro athlete and pop culture star more than two decades ago, the family cook couldn't do his grocery shopping without being mobbed by fans. Perhaps surprising for a guy who was once everywhere on TV in a classic ad campaign, not everyone knows Bo anymore.
An admittedly private person who long struggled with stuttering, Jackson has taken on a more public persona recently. He agreed to participate in a documentary about the only man to be selected for both the NFL's Pro Bowl and baseball's All-Star game.
"You Don't Know Bo," about the 1985 Heisman Trophy winner, will premiere Saturday on ESPN after this year's Heisman ceremony.
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed