The Pioneer Valley learns tricks of the Fair Trade - Western Mass News - WGGB/WSHM

The Pioneer Valley learns tricks of the Fair Trade

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On Tuesday, people in the Pioneer Valley got a taste of Fair Trade at Ten Thousand Villages on Main Street in Northampton.

Fair Trade products ensure that the farmers who grow them get paid fair wages.

On Tuesday afternoon, a Fair Trade farmer from Guatemala joined other representatives from Manos Campesinas, a nonprofit Fair Trade organization, at a booth to give away samples of fair trade products, like coffee and chocolate.

It also was a chance for people to learn more about Fair Trade and how people can become more conscious consumers.

"Here in the Pioneer Valley, we're all very progressive people and so it's a chance for people in the valley to live their values through their purchases and that's why it is important, because we are progressive and we can make an impact in our purchases on the farmers' lives in the Southern Hemisphere, Latin America or Africa," said Yuri Friman, chair of the Amherst Fair Trade partnership.

To find out more about Fair Trade and which towns are considered Fair Trade in Massachusetts, go to

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