Imagine sitting inside the Jones AT&T Stadium on a Saturday night watching Texas Tech take the field against a Big 12 opponent. On the Jumbotron you watch the replay of the last scoring drive, only this replay is shown from a first person perspective. It sounds like fantasy but it's actually closer to reality than you may think.
It's called Schutt Vision.
"This is the first ever football helmet with an integrated video system, high definition, that's fully integrated into the football helmet. It's fully NOCSAE (National Operating Committee on Standards for Athletic Equipment) certified, can be worn by a player in a game and practice in full contact settings," said JR Liverman.
Liverman is the founder and CEO of Sports Video Innovations, the company that invented this technology.
"Our company was started to revolutionize the way in which coaches and fans respectively coach and experience football and other sports based on providing first person perspectives in established athletic equipment that the players wear," Liverman said.
These built in cameras provide instant feedback for coaches and players. A member of the team will wear it during a practice and all of the video will be recorded onto a storage card. The coach can place that card into a computer and watch what the player did right and wrong.
"A coach can for the first time actually see what his players are seeing while they are on the field," Glenn Beckmann said. "Coach can go back to the video and say listen kid you said you were looking here but you were really looking there."
Glenn is the Director of Marketing Communications with Schutt Sports, the helmet maker utilizing Liverman's video technology. Turns out it wasn't a tough sell.
"JR and his team had a 27-slide Powerpoint presentation all ready to go. Robert (Schutt's CEO) came in and said forget all that, just give me the helmet. He looked at it and he said I love it. It doesn't work this way but let's make it work," Beckmann said.
That process took two years. Now teams in the NFL, Arena Football League and the NCAA, including Texas Tech, are taking advantage of the new technology.
"We showed this particular product to the equipment managers and coaching staffs of many schools and Texas Tech was one of the most enthusiastic to get on board. They loved it. They said absolutely, so as soon as we can make these they're going out the door," Beckmann said.
Liverman says they will be testing an instant video technology this summer. The helmets would send the video to the Cloud so coaches could watch it on a mobile device and make instant corrections. They will test the broadcasting aspect of the helmets Monday night in an Arena Football game in Portland. That's where Beckmann believes these helmets will take off.
"It will revolutionize the way games are broadcast and the way games are experienced by fans. The ability for say in stadium crowds to watch on the scoreboard or on a mobile app or even an NFL broadcast. Can you imagine the effect of the broadcast showing Matt Stafford going back, throwing a pass down field and while the pass is in the air switching to the helmet cam view from Calvin Johnson racing down field and catching the ball? When I saw the current version of this I was blown away."
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