Mohegan Sun partners with MA performing arts centers - Western Mass News - WGGB/WSHM

Mohegan Sun partners with Springfield Symphony Hall

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Mohegan Sun's proposed resort and casino in Revere, MA. Mohegan Sun's proposed resort and casino in Revere, MA.

Mohegan Sun has entered into an entertainment partnership with several of the state's performing arts venues, including Springfield's Symphony Hall, in the event it is awarded the Eastern Mass casino license.

Casino officials say the impacted live venue agreement will allow Mohegan Sun to work with the venues for cross-marketing opportunities while offering protections and other benefits for the venues.

Mohegan Sun will work with the venues on booking some musical acts while also working together in other facets.

"We understand the mission, cultural importance and economic value of our regional arts organizations and the Massachusetts Performing Arts Coalition, and that's why this agreement is so critical," said Mitchell Etess, CEO of the Morgan Tribal Gaming Authority. "Not only will Mohegan Sun Massachusetts generate new economic development and enhance tourism, but we will promote cross marketing with performing arts venues and other attractions so that the entire region can benefit from this world-class destination resort."

The casino already has a similar relationship in place with the Citi Performing Arts Center.

The other venues include The Hanover Theatre in Worcester, Lynn Auditorium, Lowell Memorial Auditorium, Cape Cod Melody Tent in Hyannis, South Shore Music Circus in Cohasset and Zeiterion Theatre in New Bedford.

The Impacted Live Entertainment Venue agreement (ILEV) offers cross-marketing opportunities, key protections and other benefits for seven nonprofit and municipally owned venues throughout Massachusetts.

Copyright 2014 WSHM (Meredith Corporation). All rights reserved.

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