Continuing in its pursuit to draw LGBT visitors, the Las Vegas Convention and Visitors Authority premiered on Monday its first national television ad campaign geared toward that community.
In the commercial titled The Check In, a man and woman prepare to check in at a hotel. The woman steps away for a moment leaving the man waiting for front desk assistance.
The man is joined by another man and the two are mistaken by an attendant as a couple.
"You gentlemen ready to check in," the attendant asks in the commercial before the familiar "What Happens Here" slate concludes the ad.
The commercial is the latest advertisement tool to promote Las Vegas as a hotspot for LGBT tourists. According to the LVCVA, the tourism authority has been working for five years in promoting to the LGBT community, highlighted by its "Everyone's Welcome, Even Straight People" print and digital campaign in 2012.
"The addition of an LGBT spot to the 'What Happens Here' campaign was a natural next step," said Cathy Tull, senior vice president of marketing for the LVCVA. "Las Vegas' campaigns are based on adult freedom and encouraging visitors to experience that freedom first hand."
Citing statistics, LVCVA touted Las Vegas as the second most popular U.S. destination among gay men and third among lesbians.
The Check In commercial is expected to run through the rest of the year on national television networks.
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