Area restaurants kept busy during Valentine's Day snow - Western Mass News - WGGB/WSHM

Area restaurants kept busy during Valentine's Day snow

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Snow on Valentine's Day didn't stop Western Massachusetts residents from keeping their holiday dining plans.

At Max's Tavern in Springfield, nearly 450 reservations were made for Valentine's Day and only a few called to cancel.

“Even with the snow, we're rockin' and rollin',” John Thomas, General Manager at Max's Tavern said. “The few cancelled reservations were replaced quickly with walk-ins.”

“If it was worse than this, if the forecast was worse than what we are getting right now, we probably would have had second thoughts,” Mike, who had a 40 minute drive in the snow from Wilbraham said. “This is not too terrible.”

Customers made reservations for Valentine's Day dinner months and in some cases a year in advance.

“You're talking about months out,” Thomas said. “People book maybe even a year out depending on what their feeling is.”

Massachusetts Governor Charlie Baker tried his best to keep the holiday economy strong by creating a week of Valentine's.

“Starting today it's Valentine's Week,” Baker said in a press conference on Saturday. “I hope everybody takes advantage of that opportunity to spend a little more time with friends, family and loved overs because this has been a really tough three weeks on our small businesses, our main streets and our retail and restaurant sector.”

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