Western Mass News held its official launch party at the Log Cabin Thursday evening, celebrating the unification of three news channels.
Western Mass News launched its new brand one month ago on April 21, combining ABC 40, CBS 3 and FOX 6 under one roof at 1300 Liberty St. in Springfield.
“It's about serving the Pioneer Valley, being in their community. More stories, more local stories, more positive stories about the Pioneer Valley,” said Klarn DePalma, senior vice president and general manager of Western Mass News and WFSB-TV 3 in Connecticut.
Approximately 175 people were in attendance at the banquet, including community partners, Western Mass News advertisement clients and the Western Mass News sales and news teams.
Western Mass News is owned by Meredith Corp., one of the nation's leading media companies.
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