It's a never ending quest for personal improvement and people are willing to try anything to find a solution to try and be slimmer, stronger, healthier.
Health 'fads' are more popular now than ever, but do the newest wacky trends work?
Many people around Western Massachusetts believe they do work.
One new craze is a protein portion that may be a tough idea for you to swallow. It's a craving that some have for crickets.
"Occasionally. I get the legs stuck in my teeth! No, that’s not true," joked Bud Stockwell who owns Cornucopia Foods in Northampton, where they sell plenty of food made of crickets.
Stockwell said that not to worry - the product is not a bag of bug carcasses.
"It's made completely from desiccated crickets. Yes, you heard me desiccated crickets," Stockwell explained.
The crickets are ground and processed into flour. It's said there is no crunchiness or insect taste and that cricket is a great source of protein, iron, calcium, B12, and more. The flour is then made into oatmeal, protein bars, and just about anything.
"People love it for some reason," Stockwell added.
A cricket craze isn't the only whacky health trend gaining popularity. Another high energy replacement is coffee, but it's a cold brew that's hotter than ever.
This kind of coffee is poured from the spout of a keg and infused with nitrogen for the perfect taste.
"It'll be the smoothest cup of coffee you’ve ever tasted. It almost has an effervescent quality to it," Stockwell said.
Also, wheat grass is drawing a lot of attention as a hangover cure.
"Customers say 'I need it now, my wheat grass. I need my daily dose of wheat grass'" explained Ethan Vandermark, owner of Nourish Juice Bar.
Just one shot of wheat grass equals two and a half pounds of organic produce. The owners add that it has every vitamin and mineral known to man.
Some health trends aren't so new, but have come back to life.
Ten years ago, coconut oil had a bad reputation. Employees at Cornucopia in Northampton and health experts all around would warn folks of the very high content of saturated fat, but now, it's a go-to product flying off the shelves in the natural foods world.
Copyright 2015 Western Mass News (Meredith Corporation). All rights reserved.