Millions of shoppers all across the country took to the stores on Saturday to celebrate Small Business Saturday supporting their local communities by spending locally.
"Small businesses are what our country is made out of, the mom and pop stores, all around America that's what started business and it's important that we support them not just today but everyday," said Coralee Chase from Westfield.
Promoted by American Express since 2010, the event encourages local residents, visitors and shoppers to shop small on the Saturday after Thanksgiving.
"I did some winter apparel shopping," said Chase. "I went to Sam's up in Attleborough and got myself a nice pair of boots."
Local retailer Northampton Jewelers marked down their prices in light of the holiday season. They say it's their way of giving back to the community and supporting individual artists
"Well, we're doing ten percent off our pieces for the holidays," said Sayyid Lamont. "If you could come in here and get a nice engagement ring made 100% local by individuals, not only is it investing in the local economy but you're getting a nice piece of work from a local business that has nothing to do with any kind of outside sources."
Local shoppers say the difference between Black Friday and Small Business Saturday is the careful quality and the heartfelt customer appreciation you don't always see from from big box stores.
"I feel like these stores, these little self employed people have no business than the big stores take over and it becomes very generic, very manufactured, very cold," said Chase.
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