As fans know, the Patriots won’t be taking the field this Sunday, but a piece of New England will be present at Super Bowl 50 in San Francisco.
That’s because a part of the Super Bowl program is created right here in Western Massachusetts in a city that is known for paper.
"We've done so many it's hard to pick, which one exactly is our favorite," said Bob Hazen.
On a shiny table, in a shiny room, cousins Bob and John Hazen take a look at their latest work, the hologram on the cover of the 50th Super Bowl Program.
For the past 15 years in Holyoke, the Hazen Paper Company’s eye catching holograms have highlighted the covers of the programs. The weeks leading up to the big game are busy ones for the Hazens.
"It happens within a week to two before the AFC, NFC teams are determined, so there isn't a lot of time," Bob Hazen added.
The focus of this year’s program is 50, celebrating the number of Super Bowls. However, the Hazen’s home team is missing on the cover.
"This year was tough but we'll get over it, over time," Bob Hazen explained.
"I have to admit that's my first loyalty above football, above the Patriots, it's the technology that excites me," saidJohn Hazen.
John noted that the technology used in the complex process continues to evolve with each passing program.
"This year's cover is white motion holography which from a technical perspective and within the graphic arts community it's very hot," says John Hazen.
The Hazens and their staff create a key piece of football history captured in a hologram. They say there is a certain pride and honor in producing the programs in a city that is renowned for its paper.
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