There's a new measure to keep hair healthier. It's called the 'No-Poo Movement' and it's not what you might be thinking about.
It's not about bowels, but rather hair follicles. It's a trend that traditional shampoo contains harmful chemicals that can strip hair of natural oils causing issues such as dry, brittle, dull hair.
"I don't think its good to wash your hair all the time. I think it falls out more." said Akesa Mafi of Holyoke.
Others, like Ryan Mainville of South Hadley, are going 'No-Poo' for other reasons.
"I have very thick, curly hair and it doesn't dirty very easily so it's actually better for my texture of hair not to wash it everyday," Mainville explained.
Many women are using dry shampoo more, and washing their hair less.
Michaela Talbot, stylist at Ochoa Hair Salon, said that dry shampoo is a powder spray that you can use to absorb some of the oils.
"It'll help you get a little more last out of your blow dry," Talbot added. "It'll give you a little more lift, if you're looking for volume."
However, just because something is popular doesn't mean it's the best option.
"If it's used in excess, it can be very dehydrating in your hair and it can also cause build up," Talbot said.
Shampooing began in the 1800's with a once-a-month wash. In 1908, a New York Times article said it was fine to wash your hair every couple weeks.
Now, experts recommend a couple times every week.
Talbot explained that for fine hair texture, you should wash your hair every other day and for coarser hair texture wash two to three times a week.
Talbot also said over-shampooing can cause excess color fading, dry scalp, and lead to breakage, causing many women to turn to dry shampoo.
"Pros of using it: your color will last long because you're not shampooing so often. It will absorb the oils on your scalp," Talbot explained.
If you're looking to avoid products altogether, try out these options: baking soda, apple cider vinegar, or just water.
"The baking soda I have heard of and I actually have used myself occasionally. It works like a dry shampoo, it'll help absorb the oils in the hair but I don't recommend using it without shampooing hair once or twice a week. The apple cider vinegar, it does work but it can cause a foul smell, or smells in general. I don't recommend doing water only. You're not really cleansing the hair at all and your body does need to get rid of some of those oils caused by sweating or product build up," Talbot said.
It could take weeks to break the oil cycle, but the outcome may be worth it.
"If you don't shampoo your hair everyday, your body will get used to the amount of oil and it'll relearn how to produce what is needed to keep your hair healthy and scalp healthy," Talbot said.
However, one 'No-Pooer' noted the outcome depends on the brand.
"Sometimes it works," Mafi said, "sometimes it makes you look like you're wearing a wig or a European court because it makes your hair white."
Others, like Ryan Mainville, just can't stand it.
"I actually hate dry shampoo," Mainville added. "It doesn't work in my hair especially when I have it curly. It just doesn't do what it's supposed to do in my type of hair."
Talbot said it depends on what you're using it for.
"I use it daily because I like to get a little more lift out of my blow dry," said Talbot. "It gives me more volume."
While it may not be a method for everyone, don't knock the 'No-Poo' until you try it.
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