A day to celebrate the mothers and mother figures in our lives also means a big boost for many businesses in western Massachusetts.
According to the National Retail Federation, $23.1 billion will be spent on moms which is just shy of last year's record breaking spending.
Restaurants like the Storrowton Tavern in West Springfield has already have taken 900 reservations for this weekend.
One of the dining rooms at the Storrowton Tavern was quiet on Friday, but over the weekend it will be packed with parties for Mother's Day.
"We have ten tomorrow prior to Mother's Day which is incredible and then we have over 950 reservations for Mother's Day," said Storrowton Tavern Owner and Chef, Vinnie Calvanese.
That's 570 for the brunch buffet on Sunday over at the Carriage House, and 400 in the main dining room.
The National Retail Federation said 86% will celebrate Mother's Day, and spend an average of $180 per person.
At Randall's Farm in Ludlow, it's one of their busiest floral holidays.
"You think Valentine's Day, but it's really Mother's Day. It's all about moms and what makes mom's happy," said Karen Randall.
Their bright greenhouse is stocked with all types of flowers and plants.
Randall told Western Mass News the hanging plants are the most popular, and she also has anything you may need for the mom with a green thumb:
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