PHOENIX, AZ (3TV/CBS5)- Burger King, home of the Whopper, launched a campaign that "swerves" customers from eating at McDonald's.
A recent press release says "for a limited time, when you go within 600 feet of a McDonald’s restaurant you can order a flame-grilled WHOPPER® sandwich for only 1¢ on the newly revamped BK® App. It’s what we call a WHOPPER® Detour."
The app uses "geofencing" to pinpoint McDonald's locations across the nation. When a customer is "inside" one of the geofences, the app unlocks a Whopper for a penny!
This is Burger King's way of turning the attention away from more than 14,000 McDonald's.
The "Whopper Detour" is for a limited time only. The promotion will run from Tuesday, Dec. 4 and Wednesday, Dec. 12.
Burger King is coined "the second largest fast food hamburger chain in the world."