Burger King offers whoppers for a penny at McDonald's

(Source: Alison Brod Marketing and Communications)

PHOENIX, AZ (3TV/CBS5)- Burger King, home of the Whopper, launched a campaign that "swerves" customers from eating at McDonald's. 

A recent press release says "for a limited time, when you go within 600 feet of a McDonald’s restaurant you can order a flame-grilled WHOPPER® sandwich for only 1¢ on the newly revamped BK® App. It’s what we call a WHOPPER® Detour."

The app uses "geofencing" to pinpoint McDonald's locations across the nation. When a customer is "inside" one of the geofences, the app unlocks a Whopper for a penny!

This is Burger King's way of turning the attention away from more than 14,000 McDonald's.

The "Whopper Detour" is for a limited time only. The promotion will run from Tuesday, Dec. 4 and Wednesday, Dec. 12.

Burger King is coined "the second largest fast food hamburger chain in the world."


Copyright 2018 KPHO/KTVK (KPHO Broadcasting Corporation). All rights reserved.


Recommended for you

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.