HOLYOKE, MA (WGGB/WSHM) -- Hazen Paper Company in Holyoke is asking for the public's help identifying an illegal dumping suspect.

According to the company, the person pictured in this white pickup truck was spotted on camera over the weekend allegedly dumping loads of trash behind their building.

"Dumping trash in this manner is a really despicable act! Who would do this?" the company noted on social media.

Hazen Paper Company in Holyoke is asking for the public's help identifying an illegal dumping suspect.

They noted that it will be upgrading its camera system for better resolution and license plate capture.

Anyone who is able to identify the truck and driver are being offered a reward: a selection of stadium edition super bowl programs.

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