East Longmeadow confectioner busy creating sweet treats for Valentine’s Day

EAST LONGMEADOW, MA (WGGB/WSHM) - Valentine’s Day is coming up and we’ve talked about florists, restaurants. and heart-shaped pizzas, but with the big day on Wednesday, there is something we haven’t talked about yet: sweets. One bake shop in East Longmeadow has a bunch of treats ready to go for that special person.

“It is just such an exciting time of the year for us because we get to flex those creative muscles and create some awesome treats for our guests,” said Pete Gray, owner of Pete’s Sweets.

There are delicious sensations galore at Pete’s Sweets in East Longmeadow and what better gesture on Valentine’s Day than to give sweets for your sweet. Gray told Western Mass News that there are so many delights to choose from.

“We have hot cocoa bombs. We have build-your-own chocolate boxes,” Gray explained. “We have chocolate-dipped strawberries. We have little tiny cakes.”

From a red velvet heart cake to cupcakes, Pete’s Sweets is making sure you make your date happy on one of the shop’s busiest walk-in days of the year.

“Christmas is the entire month long. It’s just busy all throughout, but Valentine’s Day is pretty much exclusively the day itself and maybe the day before,” Gray noted.

Pete’s Sweets has all different kinds of chocolates to choose from, such as coconut clusters and milk chocolate turtles, but over along a wall, there is a whole entire display filled with cookies, which you could give to a sweet person.

“Everything from decorated sugar cookies to little tiny kits to take and play with at home to really all sorts of fun treats,” Gray explained.

Despite the current cost of ingredients and the expense of everything, lots of Valentine’s Day success is expected for Pete’s Sweets just like last year. With love in the air for many, Gray said it’s the place to get a special sweet for a special someone, whether through pre-order or in-person service.

“We’re making new things within minutes. Every time something sells out, we immediately start creating something new,” Gray said. “We’re going to be here serving up all sorts of treats, so don’t hesitate to come on by.”

The shop will be open from 10 a.m. to 6 p.m. on Wednesday.